One of our new members Rachel from Amey is asking us what are simply's top tips for writing an internal communications strategy. I immediately reached for all the links to our advice on this subject like Lisa's article on writing your business case , which is well worth a read. But I also thought that perhaps the IC Strategy story is probably due a rethink thanks to the pandemic.
Here are a couple of stories that might explain why:
In one of our Tech Titan interviews the leader of a large vendor was describing a call he had with the CFO of a new large account they had just won. The CFO asked him whether he had enough money: "the size of the budget is not important; getting it right is". The amount of money that company was prepared to pay for their new comms platform did not have a ceiling. That's the first time I have heard that said about comms.
Another interviewee, this time a practitioner was describing the meetings she was having with the CEO, COO and HRD of a global food manufacturer, at the outbreak of the pandemic. Getting workers into the factories was essential to guarantee that their products would be in the supermarkets the next week. The question they feared from factory staff was: "Why should I come into work?" No one knew the health risks, management themselves were working from home, and the products in question were not essential foodstuffs.
Only comms could convince them that supplying the nation with what effectively were treats - was indeed essential. All 5,000 staff turned up for work - reassured that they would be kept safe ding a crucial job.
The pandemic has given a whole new reason for being in internal communications. We are no longer working towards some nebulous engagement outcome; we are at the centre of keeping businesses alive.
That's our new strategy.