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What is your biggest challenge to evaluating e-communications?

Started about 1 month ago

Published author Susan Walker* and I are working together on a few things and would love to hear from you. 

A recent webinar we ran captured thoughts from communicators including:

- clients not wanting to pay for pre/post comm's if you're a consultant

- difficulty 'speaking truth to power'

- being clear on the difference between outputs and outcomes

(*Employee Engagement & Communication Research, Kogan Page)

Susan's book is the definitive guide to employee comms: in fact she invented the practice back in the 90s when she was at Ipsos Mori.