What is your biggest challenge to evaluating e-communications?
Published author Susan Walker* and I are working together on a few things and would love to hear from you.
A recent webinar we ran captured thoughts from communicators including:
- clients not wanting to pay for pre/post comm's if you're a consultant
- difficulty 'speaking truth to power'
- being clear on the difference between outputs and outcomes
(*Employee Engagement & Communication Research, Kogan Page)